On August 1, 2011, we celebrated a huge victory for women that will be marked every time a woman goes to a pharmacy to pick up her prescription birth control. Starting as soon as 2012, insurance plans will cover birth control without a copay.
Let's start at the beginning. The federal health-care law says that new health care plans need to cover preventive health services for women. On August 1, the Department of Health and Human Services (HHS) agreed with experts who said birth control is prevention.
Our campaign to make no-cost birth control a reality was called BC4ME.
- 50,590 individuals signed our petition to HHS in support of no-cost birth control.
- 25,222 people used our BC4ME Facebook Application. It estimated the amount of money a woman would save with no-cost birth control, and got people thinking about ways she could use that money, from saving for retirement to donating to a charity.
- Our Facebook ads generated nearly 20.5 million views by young women between the ages of 18 and 30.
- We worked with our state affiliates to talk to young people on 35 college campuses across the country.
Together, we made a huge difference for millions of women and families!