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FOR IMMEDIATE RELEASE

October 23, 2008

NARAL Pro-Choice America Sends Second Mail Piece to Eight Battleground States

Washington, DC – One day after releasing a poll that shows choice is a powerful issue that could move pro-choice Independent and Republican women to Barack Obama, Nancy Keenan, president of NARAL Pro-Choice America, announced the launch of its second mail piece to voters in eight battleground states.

The mail piece will be sent to approximately 290,000 households in Colorado, Michigan, Minnesota, New Hampshire, New Mexico, Ohio, Pennsylvania and Virginia. The piece is targeted to pro-choice Independent and Republican women and exposes how out-of-touch John McCain and his running mate, Sarah Palin, are with voters in this country. In particular, it hammers home that the McCain-Palin ticket is opposed to abortion, even in cases of rape, incest and the life of the mother. View the mail pieces.

"During these final days leading up to the election, all voters, particularly those who are still undecided, are looking for clear cut differences between Sens. Barack Obama and John McCain," Keenan said.  "The issue of women's reproductive health care is one of those obvious differences. John McCain has voted 125 times against a woman's right to choose, and opposes birth control, comprehensive sex education, and even abortion care in cases of rape, incest or the life of the woman. In contrast, Barack Obama is a steadfast supporter of Roe v. Wade. NARAL Pro-Choice America reaches swing women voters with crucial information about how both candidates would affect their everyday lives if elected president. Armed with this information, we hope that on November 4, pro-choice women will cross party lines and support Barack Obama for president."

The mail piece, which is scheduled to hit on Friday, is part of NARAL Pro-Choice America's overall campaign to reach the critical voting bloc of pro-choice Independent and Republican women voters. Earlier this week, the first piece in the series emphasized McCain's opposition to birth control, and his votes against bills that would require insurance companies that cover Viagra to also cover birth control. You can see a copy of the mailer here.

Yesterday, the organization released a poll conducted by Greenberg Quinlan Rosner Research that showed Republican and Independent pro-choice women in these same eight presidential swing states leaning toward Barack Obama by four points, 48 to 44 percent. The research also demonstrated that choice is a central issue for this swing voting bloc, and it can move them in a more powerful way than other traditional Democratic issues or any of the central critiques of John McCain.  Among the Republican bloc, it provides the only opening for Barack Obama to gain crossover support. The polling summary can be viewed at, http://www.prochoiceamerica.org/assets/files/polling-memo-10-22-08.pdf

NARAL Pro-Choice America's first two mail piece can be viewed at: http://www.prochoiceamerica.org/assets/files/all_mailers.pdf.

Contact:
Samantha Gordon, 202.973.3032


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