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March 15, 2013

NARAL Pro-Choice America to Make Pro-Choice Values a Top Issue in Massachusetts Democratic Primary Special Election

Organization reveals robust campaign strategy targeting the state’s independent voters

Washington, D.C. – Ilyse Hogue, president of NARAL Pro-Choice America, announced today that the organization will run an aggressive campaign to drive pro-choice independent voters to support Ed Markey in the Massachusetts Democratic primary special election.

“Elections should reflect the top priorities of Americans,” said Hogue. “And in Massachusetts, a woman’s right to choose ranks at the top for the vast majority of voters in the state. There’s one candidate in the Democratic primary who can be counted on to stand up for women’s equality and that’s Rep. Ed Markey. We’re going to be making sure all eligible voters are well-informed of what’s at stake and know that if they want to be certain they have a pro-choice option for Senate, they must vote for Ed Markey on April 30.” 

NARAL Pro-Choice America, in conjunction with the League of Conservation Voters, released new polling last week that shows that 81 percent of Democratic primary voters prefer a candidate who is pro-choice. Even more striking, 52 percent of Massachusetts’ voters identify themselves as independents, and 70 percent of those independent voters identify as pro-choice, creating a unique opportunity for this issue to define the election.

NARAL Pro-Choice America will focus on a field canvass to communicate with a universe of voters that score very highly on its “choice model,” a model built to determine how passionately voters feel on the issue of women’s reproductive rights. The organization will also expand on its successful 2012 “Obama Defector” program created to drive pro-choice women who were Obama supporters in 2008, but were wavering in 2012, back into the Democratic fold on choice issues. A similar strategy will be employed to turn out pro-choice women to vote for Rep. Markey next month.

Hogue stated, “The stakes are high. The Senate currently holds the line on this foundational issue of women’s reproductive rights, but the margin is razor thin for holding the votes required to fend off anti-choice attacks. We’re thrilled to be able to use our data and our committed volunteers to keep this seat in the hands of pro-choice champion, Ed Markey.”

To help elect Rep. Markey, NARAL Pro-Choice America PAC made the maximum contribution of $5,000 to his campaign for the special primary. NARAL Pro-Choice America’s campaign targeting independent pro-choice voters will consist of educational mail pieces and voter contact door-to-door to draw the contrast between both candidates on the vital issue of choice.

Along with its state affiliate, NARAL Pro-Choice Massachusetts, NARAL Pro-Choice America will encourage its nearly 90,000 member activists within the state to support fully pro-choice candidates in this special election primary.

For more information about NARAL Pro-Choice America’s electoral work, please visit our Elections page.


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