Sign Our Thank You Note to Google

This is just one ad funded by anti-choice crisis pregnancy centers to deceive women facing an unplanned pregnancy. Since the launch of our investigation, more than two-thirds of the ads like these have been removed or taken down, including this one.

The Washington Post reported huge news: “NARAL successfully lobbies Google to take down deceptive pregnancy center ads.”1

We discovered that if you Googled “abortion clinic,” ads funded by anti-choice crisis pregnancy centers (CPCs) appeared 79 percent of the time. CPCs don’t provide or refer for abortion care, and they shouldn’t trick women into thinking that they do.   

Google’s leadership in removing the majority of these ads is a victory for truth in advertising. Countless women will be spared lies and shaming tactics intended to stop them from making their own decisions based on real medical advice.

It won’t be long before CPCs and their supporters go after Google for making this change because deceptive ads are one of the primary ways they lure women into their doors. That’s why we’re organizing a thank-you letter to show Google executives they did the right thing and encourage them to stand strong against pressure from our opponents.

Sign Our Thank You Note

To: Larry Page, Google CEO

Thank you for taking down deceptive ads from anti-choice crisis pregnancy centers (CPCs). CPCs don’t provide or refer for abortion care, and they shouldn’t trick women into thinking that they do.

Google’s leadership in removing the majority of these ads is a victory for truth in advertising, and because of it, countless women will be spared lies and shaming tactics intended to stop them from making their own decisions based on real medical advice. Your actions place the health and safety of women first, while raising the bar for other search engines that profit off these ads.

CPCs and their allies may see your actions as a direct threat to their business model built on lies. I’m signing to let you know that I have your back and support your commitment to ending this manipulation of women making vital health decisions.

 
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1 - "NARAL successfully lobbies Google to take down ‘deceptive’ pregnancy center ads," The Washington Post, April 28, 2014.