NBC to Run Ads for Obvious Child
Following reports that NBC refused to run ads for the critically acclaimed movie Obvious Child unless they edit out any mention of the word "abortion,"1 we launched a petition calling on NBC to stop censoring the ads. In less than 24 hours, more than 20,000 people signed!
NBC responded, admitted they made a mistake, and released the following statement.
Thanks to all of you who signed and brought this to issue to NBC's attention!
NBCUniversal has no policy against accepting ads that include the word "abortion." Several ad proposals for "Obvious Child" were submitted to our television broadcast standards group for review, and, consistent with NBCUniversal policy and practice, no direction was given to remove references to the word "abortion." Ultimately, no final ad was submitted or purchased for television broadcast.
Separately, an online ad was submitted for digital placement and feedback was mistakenly given to remove the word "abortion." That is not company policy and we are currently reviewing our ad standards processes to ensure they are consistent across all platforms moving forward.
Our digital platforms will accept the ad as it was originally submitted.