Overview
Deceptive Ads
CPCs often use deceptive ads like this one. See more ads for CPCs >>
Can you imagine facing an unintended pregnancy and going to a facility run by anti-choice volunteers when you thought you were at a comprehensive health center?
This scenario sounds like a bad joke, but there are more than 4,000 such organizations, known as "crisis pregnancy centers" (CPCs), nationwide. Many of these CPCs mislead and manipulate women, especially women facing an unintended pregnancy.
Women facing an unintended pregnancy should get the facts about all their options. They should not have to face lies, pressure, and lectures from anti-choice volunteers at CPCs.
What We're Doing
- In November 2011, reports emerged that Siri, the personal-assistant application on Apple's iPhone 4S, was directing women who searched for abortion providers to CPCs. We used the controversy over Siri to expose the anti-choice strategy to manipulate search engines and other technology to mislead women and channel them into CPCs. Learn more >>
- In January 2012, NARAL Pro-Choice America, in partnership with our affiliate network, launched "#TruthFail: Expose Crisis Pregnancy Centers" on 50 college campuses. The campaign counters CPCs' aggressive efforts to target young women.
- In March 2012, a subsidiary of Sony Music Entertainment released the movie "October Baby." Ten percent of the movie's profits go to operations that match the description of CPCs. We called for a meeting with Sony CEO Doug Morris to make sure the public gets the truth about how CPCs mislead women.
Get Involved
- See how CPCs advertise: Learn to recognize the misleading ads CPCs use to lure women into their doors.
- Download the #TruthFail graphics: Download the graphics from our #TruthFail campaign and share them with your friends on Facebook and Twitter.
- Watch this video: An anti-choice activist explains how CPC owners can lure women into their centers.
- Watch "12th & Delaware": "12th & Delaware" is a shocking documentary about crisis pregnancy centers that will transform the conversation around choice in our country. You can watch it On Demand on HBO. Even better, invite some friends over and download our kit with discussion question.
- Take the quiz: Could you spot a CPC if you had to? Take our short CPC quiz to make sure you never accidentally visit one or suggest one to a friend.
- Watch the video: Tina shares her story about visiting an anti-choice CPC.
