NARAL Pro-Choice America

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Targeting Deceptive Online Ads from Crisis Pregnancy Centers

We got Google to take down deceptive ads from anti-choice crisis pregnancy centers!

We discovered that if you Googled “abortion clinic,” ads funded by anti-choice crisis pregnancy centers (CPCs) appeared 79 percent of the time. CPCs don’t provide or refer for abortion care, and they shouldn’t trick women into thinking that they do.  

Google’s leadership in removing the majority of these ads is a victory for truth in advertising.

Next, we contacted Yahoo. When you search for "abortion clinics" on Yahoo, the majority of ads that show up are funded by anti-choice groups.

Our campaign to get Yahoo to take down deceptive ads is working!

In a statement to The Hill, a Yahoo representative said, "We have found at least some of the ads to be out of compliance with our policies, and we are taking them down... We’re in the process of reviewing the other ads and will take similar action if any are found to not be in compliance with our policies."

We look forward to working with Yahoo to make sure that the anti-choice ads that lie are taken down.

Countless women will be spared lies and shaming tactics intended to stop them from making their own decisions based on real medical advice.

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State Investigations of CPCs

Many of our affiliates have investigated CPCs in their states. See what they discovered.


New York
North Carolina


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