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Anti-choice groups are attacking women’s rights everywhere. Your gift helps us fight back!

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Targeting Deceptive Online Ads from Crisis Pregnancy Centers

We’ve got Google to take down deceptive ads from anti-choice crisis pregnancy centers!

We discovered that if you Googled “abortion clinic,” ads funded by anti-choice crisis pregnancy centers (CPCs) appeared 79 percent of the time. CPCs don’t provide or refer for abortion care, and they shouldn’t trick women into thinking that they do.  

Google’s leadership in removing the majority of these ads is a victory for truth in advertising.

Next, we contacted Yahoo. When you search for "abortion clinics" on Yahoo, the majority of ads that show up are funded by anti-choice groups.

Our campaign to get Yahoo to take down deceptive ads is working!

In a statement to The Hill, a Yahoo representative said, "We have found at least some of the ads to be out of compliance with our policies, and we are taking them down... We’re in the process of reviewing the other ads and will take similar action if any are found to not be in compliance with our policies."

We look forward to working with Yahoo to make sure that the anti-choice ads that lie are taken down.

Countless women will be spared lies and shaming tactics intended to stop them from making their own decisions based on real medical advice.

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State Investigations of CPCs

Many of our affiliates have investigated CPCs in their states. See what they discovered.

California
Maryland
Massachusetts
Minnesota
Missouri
Montana

New York
North Carolina

Ohio
Texas
Virginia
Wisconsin


News & Updates

How CPCs Try to Use Search Engines to Harass Women

"Crisis pregnancy centers" are trying to use search engines to lure women through their doors to talk them out of choosing abortion. In Chicago, a CPC opened around the corner from a real abortion provider in order to trick and confuse patients.

Buzzfeed: Google Upholds Truth-In-Advertising Policy – Anti-Choicers Cry Foul

The anti-choice movement wasted no time to attack Google for upholding their common-sense policy, and protecting their internet users from deceptive ads from anti-choice fake clinics called crisis pregnancy centers (CPCs).

Thanks to NARAL Pro-Choice America, Google Removes Anti-Choice Ads from Fake Clinics

Google removed more than two-thirds of ads NARAL Pro-Choice America identified that violate several of the company’s advertising practices by misrepresenting the services the centers provide and put women’s health at risk.

Google Takes Down Deceptive Ads from Crisis Pregnancy Centers

The Washington Post reports on how we lobbied Google to remove anti-choice ads that lied to women seeking abortion care.


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