FOR IMMEDIATE RELEASE
November 13, 2008
NARAL Pro-Choice America Foundation Unveils New Initiative: free.will.powerNew online videos, microsite are part of new initiative focused on building the next generation of pro-choice leaders
Washington, D.C. – NARAL Pro-Choice America Foundation announced today that it is launching free.will.power, an innovative video-based online initiative designed to reach younger activists and recruit a new generation of young women and men into the pro-choice movement.
A web site, www.MyFreeWillPower.com, will feature these videos as well as other technology-based interactive ways for new activists to get involved with NARAL Pro-Choice America's work, whether it's taking action on a choice-related issue, forwarding videos to friends, joining our social-networking groups, or participating in contests to promote the pro-choice message.
"In the 2008 presidential election, we witnessed how the power of technology and the enthusiasm of young voters revolutionized the political process," said Nancy Keenan, president of NARAL Pro-Choice America Foundation. "This generation of youth is the most diverse and engaged generation in our country's history. free.will.power represents one way to engage this new generation of activists and connect them with the pro-choice cause."
NARAL Pro-Choice America Foundation enlisted the creative minds of three young spoken-word artists – Shira Erlichman, Alvin Lau, and Deja Taylor – as well as renowned musician, DJ Spooky, to produce three online viral videos that feature compelling words, visuals, and sound.
The free.will.power initiative represents NARAL Pro-Choice America's ongoing efforts to incorporate technology into its work. Other programs include BlogforChoice, Twitter, and Facebook – all online tools and communities activated to engage and support pro-choice activists and causes.
Rachel Boyer, 202.973.3032