FOR IMMEDIATE RELEASE
February 13, 2012
NARAL Pro-Choice America Airing Radio Ads in Colorado, Florida, Northern Virginia, and WisconsinAds supporting Obama administration’s contraception policy solution counter attempts in Congress to take away coverage for birth control from women
Washington, D.C. – Building on its lobbying, education, and grassroots mobilization efforts in support of the Obama administration’s policy ensuring contraceptive coverage for millions of women, NARAL Pro-Choice America will spend nearly $250,000 to air radio ads beginning Monday in select markets in four states: Colorado, Florida, Virginia, and Wisconsin.
“The American people are with President Obama and want Congress to back off its efforts to take away a woman’s ability to get insurance coverage of contraception without a copay,” Keenan said. “We want to make sure women know about this health-care win and let Congress know women want their birth control covered without a copay.” The paid-media effort comes after President Obama announced a new policy solution that will make sure women of all faiths who work at religiously affiliated hospitals, universities, and service organizations can get contraceptive coverage. It guarantees that women will encounter no barriers from their bosses or insurance plans in getting birth control without a copay.
Unfortunately, anti-contraception politicians in the House and Senate have announced plans to attack birth-control coverage. Sen. Roy Blunt (R-Mo.) has offered an amendment to the transportation bill that is expected to be voted on as early as this week. Although the Obama administration’s policy already exempts churches and other places of worship from the contraceptive requirement, the Blunt amendment is a far-reaching and extreme proposal. It would completely undo the no-cost birth control policy, which would ensure that virtually all women would get their prescription birth control covered without a copay. The amendment would also go so far as to allow insurers to deny coverage for any service required under the health-reform law they oppose based on personal views.
The radio effort builds on paid patch-through calls the organization launched last week in six states channeling calls to Senate offices opposing efforts to take away contraceptive coverage. NARAL Pro-Choice America also rolled out a $45,000 online ad and recruitment plan, including ads on Facebook and Google to raise the visibility of the threat to birth control among women ages 18 to 40. The organization, in partnership with its state affiliate network, also will leverage the power of its 550,000-strong email network and social media to channel messages to Congress and counter the anti-contraception groups.
In addition, NARAL Pro-Choice America is a member of the Coalition to Protect Women’s Health Care, an umbrella organization comprised of more than 30 organizations that represent millions of members that support women’s access to birth control, including provider, labor, religious and reproductive health groups.
The following is the script of the radio ad that will air on select stations in Denver, Colo.; Orlando, Fla.; Madison, Wisc.; and the Northern Virginia/Washington, D.C. media markets.
Listen to the ad (MP3 - 1.3 mb)
Jane Smith! Your prescription’s ready for pick-up at the pharmacy counter!
Thank you! That was fast. How much do I owe?
No charge. This is covered without a co-pay now.
Thanks to President Obama, the 99 percent of American women who use birth control could now hear this same message.
You see, we scored an important victory when the President stood up for our health care, and guaranteed insurance coverage of birth control at no cost. He’s making sure women of all faiths, no matter where they work, can get contraceptive coverage.
But extremists in Congress are trying to change the policy by making it harder for women to get birth control with no co-pay.
Call Congress at 202-225-3121 and tell them to stand with President Obama and not between a woman and her birth control.
Paid for by NARAL Pro-Choice America, www.prochoiceamerica.org, which is responsible for the content of this advertising. Not authorized by any candidate or candidate's committee.
Samantha Gordon, 202.973.3032