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FOR IMMEDIATE RELEASE

January 22, 2013

NARAL Pro-Choice America Launches “Choice Out Loud: Every Decision Has A Story” Project “40” Short Film Debuts, Uniting Cause and Creativity on 40th Anniversary of Roe v. Wade

Washington D.C. — To mark the 40th anniversary of the Roe v. Wade decision that affirmed a woman’s right to safe and legal abortion, NARAL Pro-Choice America is pleased to introduce Choice Out Loud, a new conversation about choice in America. To set the tone for the conversation, Choice Out Loud is presenting “40,” an innovative short film reflecting the contributions of an incredible range of advertising, fashion, editorial, and news photographers.

Choice Out Loud: Every Decision Has a Story aims to connect and highlight the personal stories many women and men have about choice. Every woman must be able to make the choice for herself, because the story behind every decision is unique.

“As more Americans join the conversation about choice, we’re seeing people come to this issue in very personal ways. Many discussions start with a woman or couple facing a difficult decision and end by asking, ‘what do politicians have to do with this very private matter?’ So we’re excited to see how this conversation has evolved and where it will go,” said Nancy Keenan, president of NARAL Pro-Choice America. “We believe the ‘40’ film is one new way to ask people what choice means to them. We’re so honored that these photographers were inspired by this cause and gave us something so unique and creative.”

“40” is a stop-motion film built from thousands of photographs, uniting cause with creativity. The work represents an overwhelming outpouring of in-kind support from the 40 photographers involved. Almost the entire project – including all the photo-shoot time and resources – was donated to support NARAL Pro-Choice America and the Choice Out Loud project. Accounting for photographer time, crews, subjects and other costs, the value of the contribution tops $1 million.

“My life as a son, husband, father, brother, and photographer has me surrounded by women. I feel that all women should be able to freely make their own choices about how to live their lives in every context,” said photographer Jesse Burke, whose donated work appears in the project. “I want my three daughters to grow up in a world where women have the freedom to make their own decisions about their bodies and their futures.”

The film will serve as part of an online and on-campus campaign, celebrating the women who are writing the story of choice for future generations. Hailing from New York and Montana to L.A. and Washington D.C., the faces of “40” represent a cross section of pro-choice young women from diverse religions, races, and economic backgrounds.

“I come from a country where we don’t have a choice – it’s illegal – and it’s literally a matter of life and death,” said Kojii Helnwein, a model from Ireland who participated in the campaign. “People have died because doctors can’t give them the care that their bodies require. And I think it’s time that people realize that we need to have a choice.”

Images from the film will populate an interactive experience at ChoiceOutLoud.org and serve to catalyze conversations through social-media channels, including Facebook and Twitter.

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Contact:
Samantha Gordon, 202.973.3032


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