The organization sent a teaser that looks like a “Help Wanted” ad to about 400,000 activists who are then asked to vote for a fictional candidate while learning about potential nominees Bush could submit for consideration. Activists can download a "Help Wanted" poster to share with friends and colleagues.

The graphic looks like a help wanted ad in a newspaper and describes the position in the following way: “Benefits include Lifetime job security, potential to wipe out reproductive rights for generations, power to make decisions that will affect all Americans' lives! To apply contact: Hiring Manager Karl Rove. Do not list U.S. senators as references, their opinions will not be taken into consideration.”

Nancy Keenan, president of NARAL Pro-Choice America, called the online campaign part of an ongoing effort to merge creative marketing with extensive public education on the importance of the Supreme Court.

“Americans may find the thought of Paris Hilton or a loudmouth cartoon character on the Supreme Court to be funny, scary or both,” Keenan said. “The approach here is to reach an audience, namely younger Americans, who were in grade school the last time there was a Supreme Court vacancy. We are in a new era on how to communicate about vital issues like personal freedom, personal responsibility and the right to privacy. Today’s launch of the ‘Help Wanted’ ad will allow us to build on the grassroots operation to protect a woman’s right to choose and battle far-right judicial nominees.”

The “Help Wanted” ads are part of “Choose Justice" campaign, which NARAL Pro-Choice America has named to mobilize its volunteer base in every part of the country and generate the grassroots activity necessary to stop an anti-choice Supreme Court nominee.