FOR IMMEDIATE RELEASE
October 4, 2016
Following Last Night’s Debate, NARAL Adds New Digital Ads Into Their Statewide Ad Campaign Starting Today
Following the debate last night, in which Senator Kelly Ayotte stated that Donald Trump – and his hateful, dangerous and misogynistic rhetoric – is a role model for children, NARAL Pro-Choice America announced today it is launching a new digital ad in the state.
Last week, NARAL announced that New Hampshire was one of three states that they were investing more than $300,000 in a persuadable digital ad campaign. These new ads will be rotated into that by.
You can see the new ads – which will follow voters around the state – here: https://reckless.prochoiceamerica.org/ayottesrolemodel/
You can see the ads NARAL released last week here:
Ayotte AD: https://youtu.be/id6uaZV13Cg
“Donald Trump has called women pigs, flat chested, fat and ugly,” said Sasha Bruce, Senior Vice President for Campaigns and Strategy at NARAL. “He has mocked a disabled reporter and incited violence at his rallies. If this is the kind of person who Ayotte thinks is a role model for our children, she needs to take a long look in the mirror. Ayotte’s comments show voters her true feelings about the Donald Trump and they should terrify every voter in New Hampshire.”
NARAL is targeting persuadable voters in the states based off a new voter model that uses polling that shows that 7 in 10 voters believe abortion should be legal. By using this new model and polling data, the ads will be highly targeted towards persuasion voters and will be seen by them at a high penetration rate between now and Election Day.