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October 5, 2020 / Memos

Getting the Edge: Proactive Abortion Messaging to Seize the Debate
2020 Research Memo

A new, long-term message research project conducted by NARAL Pro-Choice America finds that discussing the topic of abortion care and reproductive freedom in the U.S. is highly effective when framed through the narrative lens of freedom vs. control.

Everyone should be able to decide if, when, how, and with whom they start or grow a family.

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